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MARKETS ANALYSIS

Before taking any action, you must analyze the region and its variables. This includes the landscape, culture, habits, and people. It is important to understand the competition in the local and broader markets of radio and other broadcasting media.

BRAND ANALYSIS

Do you have a successful brand? Does it enjoy brand recognition in its region of operation? Do its logo and jingle stand out from the rest?

(RE)POSITIONING

Placing a product—in this case a radio station—means figuring out how and where to enter the market, as well as how to get an audience listening to the radio and its advertisers.

REVIEWING ITS FORMAT

Do you have a winning format for a specific context? Or is it stale and not clearly recognizable? Is the schedule organic enough? Does the radio’s schedule have identifying elements or is it just something like ‘news at .00’?

INTEGRATION WITH SYNDICATE

If the radio is part of a syndicate, then extra care is needed when integrating national programs with those produced locally.

SPENDING REVIEW

Accounts are often paid automatically. How long ago did you last check the costs, for example, of your mobile phone subscription? Are your supplier contracts still cost effective or are there cheaper alternatives on the market?

MOTIVATING YOUR STAFF

Is your staff tired or uninspired? Working in the radio industry should be extremely rewarding, so there must be an underlying cause of their discontent.

NEW PROGRAMS

How many times have you had the perfect idea for a new program, only to see it fall victim to one of the common complications: the program duration, format, hosts, placement in the schedule, etc. If even one of these factors isn’t taken into consideration, a promising project can easily become a flop.

TECHNICAL REORGANIZATION

After decades of operation in the radio industry, studios are often full of dust, obsolete equipment, and abandoned cable wires. A comprehensive update of all machinery and low-frequency equipment should be completed roughly every 10 years.

SOFTWARE MANAGEMENT

With radio automation software support—in this case MB Studio—you can find the best solutions for your schedule ideas.

WEBSITE AND APP

In today’s interconnected world, an attractive, responsive, and content-rich site is often the key to success. It should contain news, photos, videos, and, most importantly, audio. Streaming must work on mobile devices and apps need to be available for free on major platforms.

Radio Solutions - SoluzioniRadio.it

Competence and Proficiency: Radio Management Advice for Local and Regional Broadcasters We can help you analyze your market and the impact of your brand in target groups, find solutions, and reposition your strategies. This in turn allows us to provide you with useful tips regarding format and timetable—including a potential syndicate integration thereof—and optimization of expenses and cost reduction through a spending review. We can work together on staff motivation, design and creation of new programs, caring about all technical reorganization as well. We can also provide you with remote but concrete help in managing the MB Studio Radio Automation Software®, while also reviewing your website, prepping it so that it can be ready to take on today’s new challenges.

Contact us, with no commitment whatsoever, since we’ll always have something we can do for you.

Case history

Radio Tau - Bologna

Through the careful management of expenses and smart scheduling choices, a team of only 2 journalists have been able to produce a unique local format. The prudent management of resources has seen the station achieve break-even point each fiscal year.

Radio Spazio - Udine

The relaunch of this broadcaster station was a race against time and required many adjustments. Analysis, repositioning, a new format, a new logo, new suppliers, staff reorganization, and new technical solutions were some of the changes made in just a few months.

Radio Laghi - Mantova

Having broadcasted in the area for years, the renovated station now has technical support needed for the management of its MB Studio radio automation software.

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